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Richard Branson: Five Secrets to Business Success | BNET

September 16, 2010

I am often asked if I have found a secret – or at least a consistent answer – to successfully building businesses over my career.

So I’ve spent some time thinking about what characterizes so many of Virgin’s successful ventures and, importantly, what went wrong when we did not get it right. Reflecting across 40 years I have come up with five “secrets.”

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