Skip to content

7 Tips for Succeeding as a Social Media Strategist | SEO News Search Engine Optimization Marketing Tools and Blogs

December 26, 2010

The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward.

In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist.

Jeremiah Owyang, an industry analyst at Altimeter Group, a digital strategy consulting firm, recently spoke at the Word of Mouth Marketing Association Summit about the career path of the corporate social strategist, touching on current responsibilities and challenges, as well as the future of the role. His presentation was based on months of research funded by Altimeter, in which 140 enterprise-class social strategists across various industries were interviewed. Other online sources, such as LinkedIn and blogs, were consulted to gather job descriptions, profile work histories and catalog the ebb and flow of new hires in the social media space.

Owyang presented seven key tips for building a successful social media program and focused on how social media strategists can facilitate those successes. Read his tips below and add your thoughts in the comments.

Other sources:
http://seotradenews.com/ten-commandments-social-media/
http://mashable.com/2010/07/24/tips-social-media-marketing-jobs/
http://www.slideshare.net/jeremiah_owyang/career-social-strategist
http://mashable.com/category/linkedin

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: